The Brazillian LGPD – what is it? What’s it for? When is it in effect?  Find out more about Brazil’s new privacy law…

LGPD stands for Lei Geral de Proteção de Dados and is a new data privacy law that will apply to businesses (both inside and outside Brazil) that process the personal data of users located in Brazil.  It is envisaged to be similar to the GDPR and CCPA regulations for Europe and the US respectively.


When is the LGPD in force?

The new law is expected to go into effect on 16th August 2020, but ongoing discussions in the Brazilian government may result in a change to the effective date.


Who will enforce it?

At the moment, Brazil has yet to establish a Data Protection Authority (DPA) (correct at time of publication).  Once the details of how this DPA will be formed and what advice and support it can give to customers – we will be able to provide further information.


Do I have to do anything?

Some of our customers already have their advertising managed with us targeting customers in Brazil.  This means that you will be covered by the new LGPD regulations, but don’t worry.  We’re already preparing LGPD-specific terms and conditions to add to your account and project files to ensure compliance.

As we mentioned earlier, without the current formation of a DPA – our approach is subject to change in the coming weeks and months.  For updates on LGPD, why not sign up to our mailing list using the sign-up form at the bottom of this page or click here to sign up.

Alternatively, you can contact us for more help and advice, including if you would like your advertising managed by us going forward.