LITE-wire has been involved in automotive lighting since the 1930’s, and the merging of the familiar PEREI lighting name with the more recently formed LITE-wire brand, places a deliberate emphasis on their continued growth in both the lighting and control technology sectors of specialist vehicle manufacturing.
Based in the UK, they manufacture bespoke and ‘off-the-shelf’ vehicle lighting products for an array of vehicle manufacturers and body builders. They are also the developers and producers of PULSE – a revolutionary modular digital wiring system.
As a world-class designer and manufacturer, their initial brief was to design and create a web site for their customers and distributors which quickly evolved into a rebrand for the Group. This was completed in early-2018 along with a brand-new, responsive, web site featuring their products and capabilities and is being phased in over the calendar year to be completed by 2019.
Part of this project brief was to honour the company’s heritage being nearly 100 years old and world-class product quality, while shining a light on their future with a more modern, clean layout. The company welcomed their new brand at an exhibition at the NEC in April 2018.
We now actively manage their social media, and are responsible for all internal and external marketing communications. This includes direct mail and email campaigns, as well as video marketing via channels including Facebook, YouTube and Vimeo. Our team also works with them identifying new markets and potential products and services for the UK and international marketplaces.
CV Show 2018
We were delighted to be able to work with LITE-wire to introduce their new brand and new product ranges at the Commercial Vehicle Show 2018. Based at the NEC in Birmingham, UK, we worked with their in-house specialists to provide working demonstrations of their PULSE system as well as their PEREI branded ‘off-the-shelf’ truck and trailer lighting ranges.