Dun-Bri Group, who have been a client of ours since our inception approached us with a special project to open a new retail space for their newest site in Wakefield, Yorkshire…
The Dun-Bri Group has become the UK’s largest and only specialist supplier of vehicle lighting and power systems to the commercial vehicle market and has embarked on an expansion project to cover larger areas of the UK.
On the 28th January 2014, the company opened their newest location in Wakefield with a new way of greeting and engaging their customers with a retail space and a different approach to their branding to attract more ‘walk-in’ customers.
The new site features a completely new design in terms of signage and has a stronger retail focus as opposed to being a simple warehouse where customers could not browse their product range or take advantage of any special offers.
This approach was echoed with their new vans and supported by printed and digital advertising as well as a short-run special offer booklet.
Other events & projects
After this opening, the site had an official visit from Ed Balls, the then Shadow Chancellor and MP for the constituency. The visit also became part of a feature on BBC News.