YouTube Partner Program (YPP): Additional changes to punish emerging brands and channels

Today YouTube have announced more changes to the YouTube Partner Program (YPP).  They state their goal remains to keep the YPP open to as many channels as possible, they have been heavily criticised as of late and need more safeguards in place to protect creator revenue across the YouTube ecosystem.

 

So, what’s changing with the YouTube Partner Program?

Under the new eligibility requirements announced today, many YouTube changes are no longer eligible for monetisation because they don’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers.

As a result, hundreds of thousands of channels will lose access to all monetisation tools and features associated with the YouTube Partner Program on February 20, 2018 unless they surpass this threshold in the next 30 days from today (17/01/2018).

 

Why have they done this?

As stated in their notification email and on their Creator Blog, one of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel.  Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow their channels.  Once their channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetisation will be re-enabled.

This will be a huge disappointment to the many people who vlog and to help sell their new products and ideas.

 

Where can I find out more?

You can find out more about the new rules, and their apparent rationale, on their Creator Blog post at https://support.google.com/youtube/answer/72851.

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