Carpe: Jaguar Land Rover launches UK subscription service

Have you seen the new Carpe scheme from JLR?  It starts from £910 a month and is aimed at high-mileage drivers as a new subscription service…

Jaguar Land Rover has launched its first subscription service for UK drivers, with 12 months of access to JLR cars starting at £910 per month.

This base rate gives the subscriber access to a standard-spec Jaguar E-Pace. There are higher tiers in the scheme, with the full Jaguar and Land Rover ranges available for subscription. For example, users can pay £2200 a month for a Range Rover Sport HSE.

The scheme, called Carpe, is available without a deposit.  The monthly fee covers vehicle rent, servicing, maintenance, insurance, roadside assistance in case of a breakdown and delivery.

High-mileage drivers are the main target of JLR’s new service, which follows similar ones from Porsche, Volvo and BMW.  Other companies have been offering services like this for a while and it wasn’t unexpected to see JLR do the same.

Sebastian Peck, managing director of JLR’s InMotion mobility service arm, said: “We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs. For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution.”

Carpe is only in its infancy, but it will expand following feedback from early customers.  Take a look at their service at


Credit: Autocar
Image credit: Jaguar Land Rover


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